Portfolio Project
BRAND DESIGN, WEBSITE & MARKETING
Nestled on the North Wales coast, The Plas Bryn Hotel is a boutique hotel with a nostalgic, retro-inspired charm. They wanted a brand that captured its unique character, appealed to modern travellers and positioned the hotel as a memorable destination rather than just another place to stay.
The Rebrand
The Plas Bryn Hotel deserved a brand as memorable as the experience it offers. Inspired by classic British seaside holidays, we created a nostalgic yet contemporary identity that captured the hotel's retro charm while appealing to today's travellers.
From the logo and typography to bespoke patterns, colour palette and supporting brand assets, every element was designed to work together, creating a distinctive identity that feels consistent across every guest touchpoint and helps the hotel stand out on the North Wales coast.
Building Brand Consistency
A memorable brand is more than just a logo. To give The Plas Bryn Hotel a distinctive identity, we developed a suite of bespoke brand patterns, illustrations and supporting assets inspired by its retro personality. These elements bring consistency across everything from printed materials and room accessories to social media, signage and marketing campaigns.
The custom patterns also create a recognisable visual language that helps the hotel stand out across booking platforms and comparison websites, where first impressions matter. By using the brand consistently across every guest touchpoint, The Plas Bryn Hotel becomes instantly recognisable long before guests arrive.
Creating a Memorable Stay
A great hotel brand doesn't stop at the logo. We extended The Plas Bryn identity across every guest touchpoint, from room key cards and welcome materials to printed collateral and in-room details, creating a consistent experience from check-in to check-out.
Every element was designed to reinforce the hotel's retro personality, helping guests recognise, remember and connect with the brand throughout their stay.
