10 Ways to Improve Your Instagram Bio (and Turn Profile Views into Customers)
You've spent time creating content. You've posted your latest project. Maybe you've even gone viral.
Someone taps your profile...
...and then leaves.
Your Instagram bio has one job: convince people they're in the right place. In just a few seconds, it needs to explain who you are, what you do and why someone should stick around (or even better, become a customer).
If your bio hasn't changed since 2022, here's how to fix it.
1. Be Clear, Not Clever
We all love a witty one-liner, but if someone has to work out what you actually do, you've already lost them.
Instead of:
"Creating magic every day ✨"
Try:
"Brand and website design for ambitious small businesses."
People should know exactly what you offer within seconds.
2. Tell People Who You Help
Your bio shouldn't try to speak to everyone.
The more specific you are, the more likely your ideal customer will think:
"They're talking to me."
For example:
Helping trades grow online
Branding for independent cafés
Websites for wedding businesses
Specific always beats generic.
3. Include a Reason to Follow
Why should someone hit the Follow button?
Think beyond your services.
Maybe you share:
Marketing tips
Behind-the-scenes content
Business advice
Case studies
Design inspiration
Give people a reason to stick around, even if they're not ready to buy today.
4. Add a Call to Action
Don't make people guess what happens next.
Tell them.
Simple examples include:
Book your free discovery call
View our latest work
Download our free guide
Get a quote
Enquire today
One clear action is far more effective than five different options.
5. Make Your Link Work Harder
That little website link is valuable.
Instead of sending everyone to your homepage, think about where you actually want them to go.
Maybe that's:
Your enquiry form
A booking page
Your latest offer
A lead magnet
Your portfolio
Reduce the number of clicks between finding you and becoming a customer.
6. Use Keywords People Actually Search For
Instagram is becoming more like a search engine every year.
That means keywords matter.
Instead of relying on your business name alone, include phrases people might actually search for.
For example:
Website Designer
Graphic Designer
North Wales
Cheshire
Brand Designer
Social Media Manager
It helps Instagram understand what you do and makes you easier to discover.
7. Keep Emojis Under Control
A few emojis can make your bio easier to scan.
Twenty of them make it look like a puzzle.
Use them to break up information or draw attention to important points—not replace words.
Less is usually more.
8. Build Trust Quickly
People buy from businesses they trust.
Your bio is a great place to show a little credibility.
You could mention things like:
Years of experience
Awards
Number of clients
Qualifications
Featured publications
You don't need to shout about it—just enough to reassure people they're in safe hands.
9. Use Your Name Field Properly
This is one of the most overlooked parts of an Instagram profile.
Instead of simply writing:
Hanmade Studio
You could use:
Hanmade Studio | Website Design
or
Hanmade Studio | Branding
Instagram searches this field too, so it's another opportunity to be found.
10. Keep Updating It
Your business changes.
Your offers change.
Your bio should too.
Launching something new? Update it.
Running an offer? Update it.
Changed your services? Update it.
Think of your bio as your shop window. If the display never changes, people stop noticing it.
Your Bio Isn't Just About Looking Nice
A great Instagram bio doesn't need to be clever.
It needs to be clear.
When someone lands on your profile, they should instantly understand:
Who you are
What you do
Who you help
Why they should trust you
What to do next
Get those five things right, and your bio starts working as a mini salesperson for your business—24 hours a day.
If your branding, website or social media isn't bringing in the right customers, that's exactly what we help with. At Hanmade Studio, we create brands, websites and marketing that make people stop scrolling, start trusting and actually get in touch.
